Lee Beom-joong is Hwi-kyung and Jae-kyung's father. He is also the chairman of S&C Group . He is the husband of Hong Eun-ah. He may look strict, but he treats all his sons fairly and shows concern for them. For instance, Jae-kyung made one boy's eye to go blind when he was twelve years old, but Beom-joong protected Jae-kyung and covered up the incident with his company's money.